The Delicate Application of Joy

About A Brighter World

A Santa Cruz original Tie-Dye shop, studio, and learning center. Located at 119 Walnut in Downtown Santa Cruz.

In the fall of 1987, I learned the basics of tie-dyeing.  Soon after, we began making bandans to sell at Grateful Dead concerts across the country. I did this for the next 8 years. In 1995, I returned to UCSC to finish my Undergraduate Degree, which I received in 1999. I then worked at UCSC as a groundskeeper for 5 years. I started making tie-dyes again full-time in 2005 to sell at music, art and street festivals.

At the end of 2011, I started working on a business plan for a storefront retail space and fiber art studio. In July 2012, the retail storefront opened. On Labor Day Weekend, the fiber art studio opened.

I want to thank Jerry, and Eileen for making it possible and enjoyable. All the people who have purchased items from me over the past 30 years, the people who have enjoyed the items I have made, and now the residents of Santa Cruz, as well as everyone who comes into the store.

Welcome to the rainbow, that is becoming A BRIGHTER WORLD. Enjoy